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Marketing Manager for Alexandrea Winery

8.18 Consulting is looking for a Marketing Manager for its partner AlexaAndrea Winery.

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Location:  Moskovyan Street (Hybrid - To Be Discussed)

Working Schedule:  6 Days a Week, Full-Time

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Job Responsibilities

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  • Develop and implement an integrated marketing plan that aligns with the winery's brand identity and business goals.

  • Ensure the successful execution of marketing campaigns and initiatives.

  • Oversee and be part of the creation of engaging content for various marketing channels, including social media, email campaigns, blogs, and traditional advertising platforms.

  • Identify and pursue strategic partnerships and collaborations to expand the winery's reach and enhance brand visibility within the local community and the broader market.

  • Monitor and analyze marketing performance metrics, consumer trends, and industry insights to optimize marketing strategies and enhance the overall effectiveness of marketing efforts.

  • Coordinate and organize promotional events, wine tastings, and community engagement activities to foster customer relationships and increase brand loyalty.

  • Actively work with Sales Department to present the products

  • Travel with the team to present the company during international and local events

  • Actively work with Vine and Wine Foundation to find both local and international opportunities for Marketing

 

Required Qualifications

 

  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.

  • Proven experience (5 years) in a senior marketing role within the wine industry or a related field, with a track record of successfully launching and promoting products.

  • In-depth knowledge of both digital and traditional marketing strategies, including social media marketing, content creation, event management, and brand development.

  • Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve shared goals and objectives.

  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal teams, external partners, and customers.

  • Analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions to drive marketing performance.

  • A passion for wine, including trends, consumer preferences, and market dynamics.

  • Good written and oral knowledge of English and Russian languages.

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Applying for: Marketing Manager

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